Everything Starts with an Idea…
My single moment occurred at home while in conversation with my parents during dinner. My father would often speak of natural health remedies he had discovered online or in an article. Casually, he would mention unsubstantiated facts, such as “did you know that cinnamon and honey can cure just about anything?” Well, no, but I’m sure it tastes great. This particular day, however, he presented me with a thick, hardcovered, somewhat controversial book entitled “Natural Cures They Don’t Want You To Know About” by American author Kevin Trudeau. I remember lugging the book back to my room, sitting on my bed, and ingesting its contents with ravenous force. I’ve never inhaled information like that in my life. Something inside me knew this was a special moment, perhaps my awakening. It was this moment that led me to enroll and successfully graduate from nutrition school, which helped me land a management role in the organic department of a major grocery chain.
This role exposed me to a variety of foods I never knew existed. I can remember my excitement as I walked down each aisle analyzing every item sitting on the shelf. Snack foods, baking ingredients, beverages, cooking oils, all containing clean ingredients. I was thrilled to discover alternatives to conventional pantry items, such as coconut based non-stick spray, organic powdered sugar, and even organic vegan marshmallows. I was like a kid in a healthy candy store!
Something began to stir inside me. I wanted to do something that would mirror these feelings of excitement in others. I wanted parents to sigh in relief, knowing they could pack their child a delicious lunch treat that contained no harmful ingredients. I wanted the triathlon athlete to fuel her body without concern over compromised performance.
I had an idea, and I was going to make it great.